Friday, January 5, 2018

Norway December 2017


Image result for tesla model 3
If Tesla is already reaching top positions in Norway, imagine when their Young One lands...


Record Month (50% share!) with Tesla doing a 1-2 win
(But e-Golf is Number One in 2017)


After setting the previous monthly record in September, Norway broke once again its PEV sales record, by registering 8.030 units, or around half of the market, placing the 2017 PEV share at 39%. 



Will it reach 50% by the end of 2018?



My answer would be: "Above...And beyond!..."



Interestingly, the overall fuels share in December show BEVs registering 28% share and PHEV 22%, with diesel-powered cars scoring only 19% share, far below the 35% it had a year ago, placing it not only below electrics and plug-in hybrids, but also behind regular gas cars (23% share), with the remainder (7%) going to regular HEVs, which have been suffering a beating lately, possibly due to the fact that buyers are transitioning into PHEVs.



Looking at December Top Sellers, it was all about Tesla, scoring its best performance ever, with 2.455 units, divided by 1.429 Model X (New record) and 1.026 Model S (Best result in 32 months). The "Tesla Tax" rumors have helped to this, but because they didn't turned out to be approved, it's was all good news for Tesla, they had a surge in sales without compromising the long-term sales  perspective...


In Third Place we have the bread and butter VW e-Golf, while in Fourth we have a surprise, with the Volvo XC60 peaking at 573 units, a new record for a Volvo plug-in, expect this SUV to be a serious candidate to the 2018 Best Selling PHEV award.



Pl
Model
Sales  
1
Tesla Model X
1.429
2
Tesla Model S
1.026
3
Volkswagen e-Golf
581
4
Volvo XC60 PHEV
573
5
Mitsu. Outlander PHEV
524



Looking at the full year ranking, we see once again a 100% BEV podium, after the 2016 edition having two PHEVs in it, with the VW e-Golf gaining back the Best Seller status, after its premier in 2015, the BMW i3 winning Silver, in its first podium position in the country, while the Tesla Model X surpassed the Outlander PHEV in December, to win the Third Spot and the Bronze medal, thus ensuring another medal for Tesla, after going through a 2016 without any.



Besides the aforementioned Third Place change, other news were the Model S climbing two positions to #5, the Renault Zoe up to #9, thanks to 422 deliveries, its best result since June (No more production bottlenecks?).



Another model on the rise is the Volvo XC60 PHEV, that thanks to a record 573 units delivered last month, it ended the year in #15, stealing the 2017 Rookie of the Year award from the Opel Ampera-e in the last month of the year, underlining yet another great month for the Volvo lineup: The rust-free V60 PHEV had its best result ever, with 204 deliveries, an impressive result for a model that landed in January 2013,  the XC90 PHEV vessel had 213 registrations, its best result in 11 months, and the S/V90 PHEV twins had a record breaking month, with 266 units. It seems the Swedish brand is stepping up the pace and will be a major player in 2018.



Speaking of manufacturers, Volkswagen (21%, down 2%) won the 2017 title, being its fourth in a row, followed by BMW (14%, down 2%), in Second once again, with Tesla (14%, up 3%) just 800 units short of stealing Silver from the Bavarian, ended in the Third Place, returning to the podium, after the 2016 interruption.



In the LCV market, sales were up 18% in 2017, to 763 units, with the Nissan e-NV200 (272 units) winning the Best Seller trophy, ahead of the Peugeot Partner EV (241).


Looking at FCEVs, 11 additional Hyundai FCEVs and three Mirai were added in December, leading to a total of 55 units, 32 more than in 2016. The Hyundai SUV won the 2017 race by 38 to 17, winning its Third Best Seller award, despite being an older project than the Mirai. Share-wise, FCEVs have 0,03% share of the market, the highest in Europe.



Pl
Norway
Dec.
YTD
%
'16Pl
1
Volkswagen e-Golf
581
6.639
11
2
2
BMW i3
512
5.036
9
5
3
Tesla Model X
1.429
4.748
8
11
4
5
6
Mitsubishi Outlander PHEV
Tesla Model S 
Nissan Leaf
524
1.026
46
4.067
3.712
3.374
7
6
6
1
8
4
7
8
Volkswagen Passat GTE
Mercedes GLC350e
182
121
3.247
2.600
6
5
6
21
9
Renault Zoe
422
2.533
4
10
10
11
Volkswagen Golf GTE
BMW 225xe Active Tourer
121
184
2.439
2.171
4
4
3
12
12
Volvo XC90 T8
213
1.904
3
19
13
14
15
16
17
Hyundai Ioniq Electric
Audi A3 e-Tron
Volvo XC60 PHEV
Mercedes B250e
Mercedes C350e
160
235
573
2
133
1.840
1.757
1.532
1.444
1.297
3
3
3
3
2
20
7
N/A
9
15
18
19
Audi Q7 e-Tron
BMW X5 40e
193
144
1.210
1.155
2
2
22
16
20
Opel Ampera-e
79
1.121
2
N/A
21
22
23
24
25
26
27
28
29
30

Volvo V60 Plug-In
Volvo S/V90 PHEV
Volkswagen e-Up!
Kia Soul EV
Mini Countryman PHEV
BMW 530e
Toyota Prius PHV
Kia Optima PHEV
Kia Niro PHEV
BMW 330e
Others
204
266
44
90
68
47
33
38
101
26
213
1.017
965
866
815
477
461
436
428
401
387
2.092
2
2
1
1
1
1
1
1
1
1
3
17
N/A
14
13
N/A
N/A
N/A
39
N/A
24

TOTAL
8.030
62.170
100





Source: elbil.no; ofvas.no





Models breakdown by Fuel Source



Pl
Model
Sales  
1
Tesla Model X
1.429
2
Tesla Model S
1.026
3
VW e-Golf
581
4
Volvo XC60 PHEV
573
5
6
7
8
9
10
Mitsu. Outlander PHEV
BMW i3
Toyota RAV4
Renault Zoe
Skoda Octavia
VW Golf ICE
524
512
477
422
320
285



With an amazing 50% PEV share in December, the top spots in the mainstream market are now flooded with plug-in models, breaking down sales by fuel source, we find a 100% BEV podium, while the top six positions belong to PEVs, in fact we have five(!) BEVs in the Top 10, two PHEVs, two ICE models, in the last two places of the table, with only one unplugged HEV model here.



While the 1-2 win for Tesla is hardly repeatable, making this an unusual  month because of it, it is nevertheless intriguing the sudden disappearance of Toyota's hybrid models, with only the RAV4 resisting, if only in Seventh. Is the Japanese automaker favorite selling card losing its shine?



The enduring Skoda Octavia continues to be the best selling ICE model, in #9, this time with the VW Golf ICE joining it, in #10, thus outselling the GTE version that, according to VW, is having production constraints (?!?!? First, the e-Golf, now the GTE? What's up, VW?). 



With a 100% PEV Top 6 in December, 2018 will possibly assist to the first 100% PEV Top 10, maybe already in March?





Regional Distribution





Accumulated EV numbers for each county was made available a couple of days ago. These numbers reveal that the total BEV accumulated share is now 5.1%. The leading region is Hordaland with 9.2%, where the main city Bergen has restricted usage of Diesel during winter times due to pollution issues. The other dominating regions are all regions with cities that have employed traffic-taxes and toll-rings around the city. As the regions become more rural, the number of EV are reduced, and the northernmost County of Finnmark have only 0.5% or 1/19 compared to Bergen area!



When looking at the numbers at municipality level, it is the municipalities around the cities that have the highest EV share. The municipalities of Finnøy and Askøy where people need to travel a lot to Stavanger and Bergen have a BEV accumulated share around 20%! One out of 5 cars is a BEV! In these regions, the wide use of ferries bridges with expensive tolls (BEVs are exempt from it) to cross the fjords also increase the incentive. Also for the other large cities, the BEV share is larger in the region around the city, compared to the city itself.



So, the conclusion is that the EV share is highest where the incentives are largest. This will be in and even more around the cities with toll-ring, and especially where the BEV benefit from free fjord-crossings. In rural areas the BEV share is much lower. In these areas the incentives do not hit that much, the large distances demand a Tesla to avoid the range anxiety and there are less people with deep enough pockets for a Tesla.

Hat tip to Terje, for this insight on the regional distribution of EVs.

4 comments:

  1. Great News Norway, as a country you rock.

    ReplyDelete
  2. The rumour of "Tesla Tax" contributed a lots on the sales numbers.

    ReplyDelete
  3. This article have different numbers?

    https://www.electrive.net/2018/01/05/elektromobilitaet-in-norwegen-50-prozent-marke-geknackt/

    ReplyDelete
  4. A few years ago Norway only had huge subsidies on BEV then later added some of this to PHEV too, how has the BEV share change among all sales been the last years?

    ReplyDelete