Thursday, November 23, 2017

Iceland October 2017 (Updated)

Image result for renault zoe in Iceland


30% Share in October!

With the market growing three-fold in October, and last month PEV share reaching 30%(!) share, sales are flying through the ceiling, this year sales are jumping at 2.472 units, up 215%, with the market share at a record 13%.

This is only the second market to reach the two digits and the mainstream market, after Norway. At this pace, i wouldn't be surprised if the market share reached some 13% 15% by year end.

At this pace, expect this market to reach 50% share in 2021...Outlandish? Maybe, but i believe it's possible. 

Looking at the models ranking, the Mitsubishi Outlander PHEV is firm in the leadership, with the remaining podium positions also steady, so we have to go down to Fifth Palce to see some action, with the VW e-Golf climbing to #5, same position as last year.

The Rookie of the Year Renault Zoe returned to #7 and Best Seller of its class (B-Segment/Subcompact), while the BMW 330e (8 units, best deliveries month) climbed to #16.

Down below, two new additions are already climbing the success ladder, with the Kia Niro PHEV jumping to #22, thanks to 14 units, while the #24 Volvo XC60 PHEV did even better, delivering 18 units in its first full sales month. 

In the brands ranking, Mitsubishi (27%) is in the leadership, followed by the #2 Nissan (21%) and #3 Volvo (11%), but with Volkswagen (9%) and BMW (8%) on the lookout for a podium seat.

Pl
Iceland
Oct.
YTD
%
'16Pl
1
2
3
4
Mitsubishi Outlander PHEV
Nissan Leaf
Volvo XC90 T8
Audi A3 e-Tron
72
59
50
17
658
485
224
103
27
20
9
4
1
2
5
11
5
Volkswagen e-Golf
17
79
3
5
6
7
8
9
10
11
12
12
14
14
Volkswagen Golf GTE
Renault Zoe
Volkswagen Passat GTE
Mercedes GLC350e
Kia Optima PHEV
Audi Q7 e-Tron
BMW 225xe Active Tourer
Porsche Cayenne Plug-In
BMW i3
Mercedes GLE500e
15
8
4
12
7

1
8
3
5
78
75
74
60
53
46
45
45
43
43
3
3
3
2
2
2
2
2
2
2
3
N/A
4
12
N/A
10
15
12
14
9
16
17
18
19
BMW 330e
BMW X5 40e
Nissan e-NV200 / Evalia
Kia Soul EV
8
3
3

41
39
35
33
2
2
1
1
N/A
14
13
 11
20
Volvo V60 Plug-In

31
1
N/A
21
22
Mercedes C350e
Kia Niro PHEV

14
27
22
1
1
22
N/A
23
24
24

Mercedes B250eHyundai Ioniq Electric
Volvo XC60 PHEV
Others
2

18
10
21
19
19
74
1
1
1
3
24
N/A
N/A

TOTAL
336
2.472
100


Regular Hybrids + Plug-ins Ranking


Pl
Model
Oct. Sales  
1
Mitsu. Outlander PHEV 
72
2
Nissan Leaf
59
3
Volvo XC90 PHEV
50
4
Toyota Yaris Hybrid
38
5
Toyota RAV4 Hybrid
24

In a market that reached 26% share in August, plug-ins are becoming more and more synonym with best sellers, despite not having access to the models ranking, we do have access to regular hybrid sales. 

If we add regular hybrids to plug-ins, the high share of these last ones is noticeable, as regular hybrids are pushed out of the podium, with their two representatives, being only Fourth and Fifth.

Looking at the Top 5 best sellers, we see representatives of each technology, with two PHEVs (#1 Outlander PHEV and #3 Volvo XC90 PHEV), one BEV (#2 Nissan Leaf) and two HEVs (#4 Yaris Hybrid & #5 RAV4 Hybrid),.

As plug-ins continue to increase share, expect at some point in the future this Top 5 to be 100% PEV.

5 comments:

  1. Great !!
    Thanks Jose for highlighting the monthly market share.
    Actually, with your figure for plug-ins sales (336) and the ACEA.be figure for all passenger cars sales (also for October) (1,114) (see source below), it would seem that the share is actually 30.2% !!!
    (Maybe you have a total sales figure which includes commercial vehicles?)

    Anyway... Super Great.
    Ciao

    Source:
    http://www.acea.be/uploads/press_releases_files/20171116_PRPC_1710_FINAL.PDF

    ReplyDelete
    Replies
    1. Thanks for the input, i had missed that!

      I have updated the article accordingly.

      Delete
  2. Wow - incredible figures from Iceland and even better news is how clean the Icelandic electricity supply is!

    I wonder how long it will be until Tesla enters the Icelandic market?

    ReplyDelete
    Replies
    1. I'm sure they must be keeping an eye on Iceland. ;-)

      Delete
    2. There are 66 Teslas in Iceland so far. :P Surely they will do some batch deliveries of the Model 3 at least when it comes to Europe.

      Delete