Saturday, January 17, 2015

France December 2014



Getting Pretty for the New Year Edition

The French EV market had another breakthrough month, selling 2.289 units, the second best month ever for EV's in France, only behind the 2.389 units of last September, which are twice as much sales as the same same month last year, placing the EV Share at 0,90% and a yearly sales record of over 16.000 units, an improvement of some 1.000 over last year. 

Looking at the monthly models ranking, the front runners are in their the usual 1-2-3-4 distribution (Zoe-Kangoo ZE-Leaf-Bolloré), with a surprise in #5, with the Tesla Model S entering for the first time the Top 5, with 86 units sold, a new record for the american car in French lands, could this mean good things to come for Tesla in 2015?



PlModelSales  
1
Renault Zoe
1.228
2Renault Kangoo ZE337
3Nissan Leaf129
3Bolloré Blue Car100
5Tesla Model S 86

In the YTD table, things remained fairly stable in the top positions this December, with the only significant change being the Model S climbing one position to #10, so let's look at individual performances:

#1 Renault Zoe - Thanks to a record December, the french hatch improved on its previous result (6.137 vs 5.511 in '13), but things were a bit shaky during the first half of the year, with a rejuvenated Zoe (To which point?) promised in 2015, we can assume that it will improve again its YTD result, the question will be: "By how much?"

#2 Renault Kangoo ZE - The workhorse from Renault had a down year, performing worse than in 2013 (4.174  sales then) and 2012 (2.869), probably it is due to the competition of most challengers (Yes, e-NV200, it's you), but sales had seen an uptick in more recent months, so the Best-Selling LCV (And #2 overall) must be safe for months to come;

#3 Nissan Leaf - Repeating the Third Spot won last year, with a 11% sales increase to go along with it, the japanese hatch is happily leaving the stardom role for the homeboy Zoe, while it makes sure its Bronze medal won't go anywhere;

#4 Bolloré Blue Car - This quirky rental-car sold 1.170 units, less than the record 1.543 sold in 2012, but almost twice as the previous year, set with a new agreement with Renault, one wonders what will happen to this start-up, will it be swallowed by Renault or will it have a Kandi-like future? 

#5 Mitsubishi Outlander PHEV - In 2013 the Best-Selling Plug-In Hybrid (Prius Plug-In) was #9 overall with 393 sales and 3% Share, while ALL PHEV's had 5%. With 820 units and 5% Share, the japanese SUV made a brilliant Fifth Place and established plug-in hybrids as something to take in consideration in the future of the French EV Market.

Looking at the manufacturers ranking, Renault won the Best-Seller title for the fourth time in a row, with 57%, twelve points less than last year, but still an enormous share that says a lot on what France represents for the local brand. 

Second was Nissan, with 11% Share, improving 1% Share on last year (e-NV200 effect), while in Third we have Bolloré, which also ended up in #3 last year, but this time it saw its share grow from 4% to 7%. So, 1-2-3 positions the same as last year, talk about a dull ranking!.

Looking into the near future, not much is expected to change, although Tesla might see sales finally take off and feature more frequently in the Top 5, for total volumes, i would go for some 18-20.000 units, slow but steady growth seems to be be French way.


PlFranceDec.YTD%'13Pl
1Renault Zoe1.2286.137381
2Renault Kangoo ZE 3372.673162
3Nissan Leaf1291.597103
4Bolloré Blue Car1001.17074
5Mit. Outlander PHEV 758205N/A
6BMW i3 *64607413
7Smart Fortwo ED6350937
8Renault Twizy e)2049135
9Goupil  4045136
10Tesla Model S86328218
11Volkswagen e-Up! 21265215
12Nissan e-NV200672542N/A
13Peugeot iOn6212111
14
15
16
17
18
19
20
21
21
23
23
25
26
27
27
27
Citröen C-Zero
Volkswagen e-Golf
Citröen Berlingo EV
Peugeot Partner EV
Volvo V60 Plug-In
Kia Soul EV
Porsche Panamera Plug-In
Toyota Prius Plug-In  
BMW i8 e)
Opel Ampera
Mia Electric
Ford Focus Electric
Renault Fluence ZE
Mc Laren P1
Fisker Karma
Porsche 918
3
10
10
5

5


5







154
89
88
82
72
63
43
38
26
11
11
8
5
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
12
N/A
N/A
N/A
9
N/A
14
8
N/A
N/A
10
22
19
N/A
21
N/A

TOTAL2.28916.222100

e) Estimate

 * - 20 Bev + 44 Rex



Source: Avere France; Avem.fr; amperiste.fr

3 comments:

  1. Zoe is on fire. Over 400 sales in December in Germany!

    ReplyDelete
  2. As reported by AVERE, Ampera sale by March was 104 units
    http://www.avere-france.org/Site/Article/?article_id=5393&from_espace_adherent=0

    Back in September 2014 you reported 120 units, but your figure for December is way off, only 11 units? Clearly it is wrong and inconsistent with your own figures

    ReplyDelete
    Replies
    1. The Avere number is wrong, i realized it only a couple of months later, and i don't have time to update all the previous posts, so the most recent post is always the correct one.

      Delete